Talk about one of the most influential bromances in the history of the design world. Dieter rams s early awards for carpentry led to him. Sir jonathan paul jony ive, kbe, honfreng, rdi born 27 february 1967 is a british. The fulllength documentary features indepth conversations with rams about his design philosophy, the process behind some of his most iconic designs, his inspiration and his regrets. Jonathan ive, there was a man called dieter rams who was a pioneer in industrial minimalism. Dieter rams and the relevance of functionalism amar chadgar. Dieter rams, through his design philosophy and sophisticated, unique style, has had a great influence on the look and feel of numerous apple products. We all praise apples minimalist design, but decades before sir. Mar 05, 2009 dieter rams is a very influential designer he was head of design at braun in the 50s and 60s. Dieter ramss work has been widely exhibited worldwide via both touring and permanent exhibitions.
Dieter rams is done giving interviews, and gary hustwit can only poke. How dieter rams inspired some apple products ultralinx. Braun and apple industrial design, dieter rams design. Rams acolyte and apple design chief jony ive has said of him. Apple has achieved something i never did as apple prepares for its latest announcement dieter rams, brauns designer and apple s inspiration, writes exclusively for the daily. He also helped design apples major architectural projects, such as apple park. Dieter rams was born in wiesbaden, germany, in 1932. His consumer products company braun introduced the world to functionalist industrial. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic.
Blogs and magazine articles often note the influence of brauns dieter rams on ives products, but apples design chief never discusses design philosophy with the group. Dieter rams 10 principles for good design dieter rams, one of the most influential industrial designers of the last 50 years, has had a truly remarkable impact on the design industry and the overall concept of product design as we know it today. In the piece, rams writes that good design is as little design as possible, and says product makers should go back to. Dieter rams is a german industrial designer and retired academic closely associated with the. Dec 11, 20 whilst dieter was an industrial and product designer, his principles can fit anywhere where good design comes into play. Dieter rams 10 commandments of design at wallpaper.
The relevance of famous braun designer dieter rams in modern design remains unbroken. What 10 dieter rams products reveal about the principles of good design even some of the lesser known work from dieter rams and his studio demonstrate his famous 10 principles of good design. Dieter rams is a german industrial designer closely associated with the consumer products company braun and the functionalist school of industrial design. One of the best known dieter rams design concepts is the 10 principles of good design, which make and classify good design. Jul 05, 20 legendary braun designer dieter rams has said that apple was one of a handful of companies that followed his 10 design principles. When you look at the braun products by dieter ramsmany of them at new yorks momaand compare them to ives work at apple, you can clearly see the similarities in their philosophies way. Dieter rams has a new challenge for apple cult of mac. Dieter rams and the relevance of functionalism amar.
Aug 04, 2016 calvin klein, dieter rams, norman foster, and over 100 of the worlds leading design professionals have filed a lengthy amicus brief pdf in support of apple in an over five year old patent. Designlegende dieter rams vor einem seiner stucke, einer. In the rest of this article, i will explain what the 10 principles are, and how i think they fit into software development. Back in the late 1970s, dieter rams was becoming increasingly concerned by the state of the world around him an impenetrable confusion of forms, colours and noises.
Discover the winning apps of 2019, reflecting the best in design, innovation, and technology on apple platforms. Publication date 2011 usage attributionnoncommercialno derivative works 3. Calvin klein, dieter rams, norman foster, and over 100 of the worlds leading design professionals have filed a lengthy amicus brief pdf in support of apple in an over five year old patent. When you compare the original ipod or a newer imac with some of rams works, you will easily notice similarities in their appearance as well as attention to detail.
May 18, 2015 dieter rams and the relevance of functionalism. The braun products that inspired apples iconic designs. To what extent can dieter rams design principles be. Formative years dieter rams was born in wiesbaden, germany, in 1932. The man who all but invented consumer product design as we know it today. Dieter rams is a retired german industrial designer and academic. Dieter rams, in ts fall design issue, the designers prolific fourdecade career at braun and his work.
Sep 07, 2012 with apple being so litigous about their design patents lately, youd expect their designs to be completely unique and innovative. Dieter rams german industrial designer born in 1932, has become one of the most recognized and influential designers of the 20th century. The guardian to quantify his impact, you need only look at the millions of apple products in our pockets. Theres no question that apples design chief jony ive is leaving the company. Aware that he was a significant contributor to that world, he asked himself an important question. As ive departs, apple should refocus on durability and user. How the supersecret apple industrial design group works.
A firm believer in functionalism, his rationalist vision of design is clearly represented by the phrase less, but better in the 50s, the ulm school of design, known as hfg, embarked upon a collaboration with braun. Dieter rams 10 principles for good design 3pillar global. From the iphone in your pocket to the clock on your wall, his elegant and simple voice is. Jonathan ive, there was a man called dieter rams who was a pioneer in industrial minimalism photo. Mar 18, 2015 brauns lauded designer, dieter rams, has long been cited as an inspiration behind apples classic design. Apple nun auch einen softwarekrieg mit dem konkurrenten adobe, dessen. About 50 years ago, in his quest to answer the question is my design a good design. Designer dieter rams, pictured with a braun radio on some vitsoe units.
Indeed in ives attempt to use rams aesthetic in software and area of design that dieter never touchedjony has shown an uncharacteristic lack of focus and consistency. Dieter rams is a german industrial designer who was responsible for the design of brauns consumer products for many years. Jonathan ives dedication to honesty and simplicity in design pays great homages to dieter rams 10 commandants in design. As head of design at braun, the german consumer electronics manufacturer, dieter rams 1932 emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products. The recent premiere in san francisco drew the whole apple design team plus. His work does not try to be the center of attention, rather he allows his work to become part of the environment through. Dieter rams used graphic design, form, proportion, and materiality to create order within his designs. What 10 dieter rams products reveal about the principles.
That man is dieter rams, and his old designs for braun during the 50s and 60s hold all the clues not only for past and present apple products. Jan 10, 2020 apples chief design officer, jony ive who has recently announced he will be leaving apple later this year to start his own design company is a fan of rams too, believing the designers products for braun go beyond improvement for modern design. A sidebyside comparison of apple and braun designs dieter. They cover what a designer needs to have in mind when creating a new project, but these principles are. Many suggest ive paid tribute, if not copied, some rams designs. Rams is a documentary portrait of dieter rams, one of the most influential designers alive, and a rumination on consumerism, sustainability, and the future of design. Born in 1932, dieter rams was the head of brauns design department.
Mar 18, 2011 this feature is not available right now. Dieter rams ability to bring form to a product so that it clearly, concisely and immediately communicates its meaning is remarkable. Mar 26, 2015 dieter rams, through his design philosophy and sophisticated, unique style, has had a great influence on the look and feel of numerous apple products. January 9, 2007, steve jobs announces the iphone in san francisco. Designer dieter rams laments that people spend more time looking at their iphones than each other at the. Apple has achieved something i never did telegraph. But apples inspiration for the music players wheel navigation actually came from a different source. Sep 25, 2015 this is dieter ramss 808page book about his work, back in print in its original form with a pvc softcover and slipcase. I think most, if not all, of his principles can be applied to software interfaces, although theyre really principles for more holistic product design. The design ethos of dieter rams, san francisco museum of modern art. Dieter rams and over 100 top designers support apple in. Dieter rams, a german industrial designer best known for his work at braun consumer products and his influence on apples hardware and software came up with 10 guidelines on how he approaches design good design is innovative. Ramss early awards for carpentry led to him training as an architect as germany was rebuilt in the early 1950s.
Its interesting to see his ghosts on the shelves again. He and his wife have established the dieter and ingeborg rams foundation to promote the views they hold so dear and to encourage all of us to live more serene and meaningful lives. In gary hustwits 2009 documentary film objectified, rams states that apple inc. As a teenager he loved to watch his grandfather who worked as a. Jonathan ive to lead both hardware and software design at. With apple being so litigous about their design patents lately, youd expect their designs to be completely unique and innovative.
Design guru dieter rams says apple built his dream pc cult. Many believe dieter ramss t3 pocket radio informed the first ipod design. Mar 26, 2014 many of apple s best sellers are using dieter rams principles of design in their core features. On the occasion of the presentation of the iphone 7, we have prepared a short coverage of the history of one of the most revolutionary electronic devices ever the apple iphone from the first generation to date. The braun products that inspired apples iconic designs gallery. Many believe dieter rams is jonathan ives senior vice president of industrial design at apple big influence.
Februar 1967 in london ist ein britischer designer. Apple has achieved something i never did as apple prepares for its latest announcement dieter rams, brauns designer and apples inspiration, writes exclusively for the daily. Dieter rams, who talked about apple and design this weekend in a highly illuminating article published. Nearly everything rams touched, from calculators tape recorders, radios, and even. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it. Dieter rams t3 transistor radio, alongside apples first ipod. Dieter rams 10 principles of good web design creative bloq. Jul 12, 2010 dieter rams the godfather of apple design. May 26, 2018 to understand dieter rams 10 brilliant design principles, well briefly detour into who dieter is, and the background of design theory which is the origin of his flavor of design. A sidebyside comparison of apple and braun designs. Dieter rams, the legendary industrial designer and a major influence on the apple. He was strongly influenced by the presence of his grandfather who was a carpenter. Sep 05, 2012 the braun products that inspired apples iconic designs gallery.
Sep 30, 2014 10 designers on 10 iconic dieter rams designs. German designer dieter rams, famous for his sleek braun consumer products and his 10 principles of good design, is celebrated in a new film and exhibition. Dieter rams is one of the worlds most influential designers. Dieter rams braun hints of a retro future come through here, where design like this stands the test of time. German designer dieter rams has cited ives work as inline with his ten. Dieter rams 10 principles of good design lead boldly. Jun 12, 2015 the dieter rams less but better exhibition at espace 24b is named after the former braun designers iconic slogan, which summed up his approach to industrial and furniture design. He is considered the father of industrial minimalism and, as you can see from the pictures below, he clearly was a great inspiration for apple.
But apple and its senior vice president of industrial design, jonathan ive, have been known to take cues from another bastion of industrial design, dieter rams and braun. Apple iphones design from the the 1st generation to iphone x. But apple and its senior vice president of industrial design, jonathan ive, have been known to take cues from another. Aug 04, 2016 more than 100 design leaders, including lord norman foster, sir paul smith, sir terence conran, calvin klein and dieter rams, have joined apples side as the longrunning patent case is. Get unlimited access to the best stories on medium and support writers while you.
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